For my flat plan I included many different types of articles about fish to fishing to equipment. I wanted to give a variety so the magazine to appeal to someone just wanting to know a little about fish or someone who has been been fishing for their whole life. The variety of different articles, it can cater for all ages and genders. About half of my flat plan includes ads, which is very similar to what I saw in most magazines I researched. The ads were very much back to back, the only separation were articles, or sometimes they would put ads on within the articles. That's why I felt it was important to include many ads within my magazine.
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